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Modern living comes with everyday stresses and strains. Loafing is the antidote.

Our new campaign for Loaf creates a protest movement for the joy of kicking back, slowing down, and taking a load off.

Like all good protest movements, we wrote a manifesto, which became a song, which became the ad.

We wrote, shot and produced the entire campaign in house.

It's causing quite the stir. See what people are saying at Campaign, The Stable, Marketing Beat, Furniture News, The Retail Bulletin, Ads of the World.