California Almonds

Almonds are the feel-good fuel that helps you power through your day.

The problem is, almonds have never really gotten the attention they deserve, especially among the younger, health-conscious target audience.

‘Do you Almond?’ is a campaign that behaves (and looks) nothing like your normal health-food advertising.

From Spotify ads to influencer challengers, we created hundreds of executions across every media imaginable — repositioning almonds as the nuts with character.

‘Do you Almond?’ content has had an immense impact — with millions of impressions and video completion rates almost 2x the standard.