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Craft Beer that’s mind-blowingly good. You’ve got to try it.

BrewDog are already famous. Their stunts and fame marketing has made them a household name. But outside of the craft beer bourgeois, not so many everyday folks had tried their beer.

Armed with Rate Beer stats, we went bold and brutal against the mainstream brands, turning their own advertising against them.

An arsenal of OOH, digital and social advertising got our message past the craft beer connoisseurs and straight to the masses.

Brand awareness up 250%, word of mouth up 133% and a quarter of Stella Artois drinkers said they’d try BrewDog’s Punk IPA.

Read up on the aftermath, The Drum, CampaignMore About AdvertisingMarketing Week and City AM