[yellow tail]

BRAND STRATEGY / TV / SOCIAL / POS

Creating a new brand platform for [yellow tail] was no small task. With a loyal customer base already in place, the key to broadening their reach was understanding their emotional connection to the brand.

What unites them? A belief that happiness comes from knowing your own mind, doing your own thing, and celebrating others who do the same.

[yellow tail] is the unpretentious, Aussie-spirited wine that doesn’t judge.

If it floats your boat, then go for it. Or as we like to say: ‘Good on ya!’