Fab
Fab is the nation’s most recognisable lolly.
But what do they do to appeal to a new generation of Fab lovers.
As the brand turns 50, here’s a punchy campaign to catapult them back to centre stage of the frozen goods aisle.
The truth? Fabs are fun – Even if you’re up to your neck in quicksand.
![desert](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8b8ttjpz%2Fproduction%2F7788a0551cdadfd2dabebfeeae00ae1a08582072-1200x835.jpg&w=3840&q=75)
![tribe](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8b8ttjpz%2Fproduction%2F9a36cd0dfa81d57b5a23d2d51f696fa340f2a4f5-1200x835.jpg&w=3840&q=75)
![sharks](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8b8ttjpz%2Fproduction%2F2f0567522f1c1ca2bc95d19f410f64d74fa34f1c-1200x835.jpg&w=3840&q=75)
![insitu 1](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8b8ttjpz%2Fproduction%2F20ee2fc08ef09da41588fa698bc13c259e447b45-1200x907.jpg&w=3840&q=75)
![insitu 2](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8b8ttjpz%2Fproduction%2F4d5396f031d33d32ff094172620d16c756868177-1200x907.jpg&w=3840&q=75)