B2B campaigns can be joyless. But they really shouldn’t be. They require the same levels of insight, humanity and joy as any consumer campaign. Maybe more.

In a world full of sensible brands doing sensible things that nobody ever notices, our B2B work for JET rebels against the boring category norms. It uses a healthy dose of insight, humanity, and humour to connect emotionally with business decision makers. And sometimes consumers. No ZZZZZ’s to be seen.

One campaign. One idea. Across TV, digital, social and print.