
The Future of Brand Building >
1 July 2025
Once upon a time, brands were inevitable – thanks to big budgets, supermarket shelves, and a handful of media channels. But the game’s changed.
Fragmentation, low trust, and constant disruption mean the rules have been rewritten. So how do you build a brand that actually lasts?
Join us and ROAST in a couple of weeks, for a discussion about 'The Future of Brand Building'.
There'll be wise words from our very own James Appleby and our [ yellow tail ] Casella Family Brands client Kevin Chinn, plus ROAST's Lynsey Rollinson , AllSaints' Jay Safdar, System1 Beth Marchant & Sun Life's Vicky Brunwin.
Wed 16th July, 8.30am-11am
ROAST 1st Floor, 53 Frith St, London W1D 4SN
Get your ticket here .
![[yellow tail] turns up the volume with "Good on ya" Vinyl](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8b8ttjpz%2Fproduction%2F2c1354e50f73a6e4e4ae9a2a955487b4af34c7f3-3161x1778.jpg%3Fq%3D80%26auto%3Dformat&w=3840&q=75)
