[yellow tail] turns up the volume with "Good on ya" Vinyl  >

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Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves.

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6.

Roastbrief took a closer look.

[yellow tail] turns up the volume with "Good on ya" Vinyl Music Campaign

Australian wine brand [yellow tail] is amplifying its “Good On Ya!” brand platform with a bold new music-led campaign, developed in partnership with creative brand reset co, isobel.

[yellow tail] has teamed up with rising artist Amy Yon to release a new music track, “Eyes of a Stranger.” Yon first featured in [yellow tail]’s TV campaign, where her vocals sparked unexpected demand across social media for a song that didn’t exist – until now.

Recognising the momentum, [yellow tail] embraced its “Good On Ya!” ethos and invested in bringing the track to life. Collaborating with Lost Boy Collective, the brand supported Yon in writing and producing a full release.

The song now sits at the heart of an integrated campaign celebrating its launch. Activity spans PR, digital, influencer partnerships, radio promotion, brand-led competitions, and social music videos. Fans can enjoy the track across limited-edition vinyl and major streaming platforms including Spotify, Apple Music, and Amazon Music.

Sarah Leahy, [yellow tail] Marketing Manager, Europe said “Music has always been about connection, celebration, and shared experiences – values that mirror [yellow tail]’s personality. Just as the brand encourages people to embrace life’s moments with a positive, inclusive attitude, music provides the perfect soundtrack for those occasions. This campaign brings that spirit to life in a fresh, authentic way.”

Amy Yon is a British singer-songwriter known for her soulful, emotive vocals and raw authenticity. Her music blends indie, pop, and alternative influences, creating a sound that resonates with listeners seeking depth and originality.

Amy Yon, said “It’s been great collaborating with [yellow tail]– if you told me back in January that I’d be releasing a full-length track with a wine brand, I would never have believed you. I keep getting messages from friends saying they’ve seen the ad on TV! Surreal but also a nice feeling”

Ben Stump, Executive Creative Director at isobel said: “Supporting an up-and-coming artist as she follows her passion, writing and releasing a legitimately great song because the public loved the 20 seconds they heard of it in an ad, and pressing it on bright yellow branded vinyls – this is a campaign that’s as pure an expression of [yellow tail]’s ‘Good on ya!’ attitude as you can get.