STEVE TALKS EMPATHY
15 July 2019
Steve features in More About Advertising this week, refuting some research that suggests advertising people lack empathy.
He begs to differ, explaining that advertising people need a big empathy radar.
And he goes even further, highlighting some of the different types of empathy.
Then, just for good measure, he decides to systematically pick the study apart.
You’ve got to feel sorry for whoever commissioned the research.
Though, not too sorry.
Have a read here .
23 February 2024
Well would you look at those lovely faces. Congratulations to Sarah, our new Ma...
21 February 2024
GOSH! What a win! We're excited to announce that we're working on a new campaign...
19 February 2024
To understand bulletproof brands, we need look no further than Donald Trump The ...