Jamie's been in Campaign, alongside fellow industry leaders, exploring Trump's tariffs - and how brands and agencies can act with focus when the future’s unclear.

The problem Trump has created for business is that nobody knows what’s going to happen next. Uncertainty is a killer, across industries and across the world. It breeds hesitation and caution, which are hardly ideal ingredients for growing brands.

That said, in volatile times, clarity of thought becomes indispensable. Brand strength, fame and reputation matter more than ever. As does the value of strong brand partners that clients can lean on. Agencies can prove their worth by staying calm and helping others to do the same. In a hesitant market, being decisive is the boldest idea of all.

The Tariff Test

Delighted to announce we've been appointed as Petits Filous' lead creative agency! Can't wait to get stuck in - though some of us are already making a right mess of it...

Petits Filous Win

Meet Leah & Rhi – Our New Creative Team

Rhi’s the blonde one with the accent that’s tricky to place. Leah’s the brunette who used to work at Travelodge - so if you ever need tips on making the perfect bed, she’s your person.

More importantly, they’ve crafted work for brands like 

Old Mout, Tyrrells, Heathrow, South Western Railway, and THIS

. And now, they’re bringing their creative brains to isobel, and we can't wait. 

On joining isobel, Leah and Rhianna said:

“We couldn’t be happier to become a part of the lovely team here at isobel. It feels like we’ve joined at a really exciting time. Everyone has a real passion for making creatively ambitious work, and we can’t wait to get stuck in.”

Ben Stump, Executive Creative Director at isobel,

“We’re incredibly excited to have Leah and Rhi join us. They bring with them huge bags full of talent, charm, and character – just what we need as we enter an exciting new stage at isobel.”

Meet Leah & Rhi

Steve features in More About Advertising this week, refuting some research that suggests advertising people lack empathy.

He begs to differ, explaining that advertising people need a big empathy radar.

And he goes even further, highlighting some of the different types of empathy.

Then, just for good measure, he decides to systematically pick the study apart.

You’ve got to feel sorry for whoever commissioned the research.

STEVE TALKS EMPATHY

The Tariff Test

Petits Filous Win

Meet Leah & Rhi