Delighted to announce we've been appointed as Petits Filous' lead creative agency! Can't wait to get stuck in - though some of us are already making a right mess of it...

Petits Filous Win

Meet Leah & Rhi – Our New Creative Team

Rhi’s the blonde one with the accent that’s tricky to place. Leah’s the brunette who used to work at Travelodge - so if you ever need tips on making the perfect bed, she’s your person.

More importantly, they’ve crafted work for brands like 

Old Mout, Tyrrells, Heathrow, South Western Railway, and THIS

. And now, they’re bringing their creative brains to isobel, and we can't wait. 

On joining isobel, Leah and Rhianna said:

“We couldn’t be happier to become a part of the lovely team here at isobel. It feels like we’ve joined at a really exciting time. Everyone has a real passion for making creatively ambitious work, and we can’t wait to get stuck in.”

Ben Stump, Executive Creative Director at isobel,

“We’re incredibly excited to have Leah and Rhi join us. They bring with them huge bags full of talent, charm, and character – just what we need as we enter an exciting new stage at isobel.”

Meet Leah & Rhi

Ben's been in The Drum giving advice on how to nurture creativity. 

"What creatives put into a brief is often what the consumer will feel from it. So, to make the best work that consumers feel great about, your creatives need to feel great, too. 

Take the pressure off. Don't bog them down with any heavy stuff surrounding a brief. 

If you're selling bananas because they're about to go off in two days' time, don't tell your creatives that. 

Instead, let them know everything great about the bananas and help them really believe it. It means the work will feel positive as opposed to desperate. 

The last thing a cynical consumer needs is a whiff of desperation. They'll kill you."

Ben On Nurturing Creativity 

Paul is in Meininger magazine this week, talking about how global brands like Bordeaux speak internationally in their work.

International Paul

Petits Filous Win

Meet Leah & Rhi

Ben On Nurturing Creativity