GENDER IN TOY ADVERTS >

Following our recent brand work with ed-tech toy company, Tech Will Save Us , Christi Tronetti, our Marketing Director, spoke to City AM on the subject of gender stereotypes in toy advertising.

Joining her in the debate, was senior fellow of the Adam Smith Institute and author of Chasing Rainbows: Economic Myths, Environmental Facts, Tim Worstall.

Christi reflects on the damage advertising can have on expectations growing up as well as referencing the new guidelines from the Advertising Standards Authority.

Read here to see both sides of the argument.