Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

The IPA Bellwether Report has come out and industry folk everywhere are getting stuck into it to make sense of what’s going on and how the economy is holding up against you-know-what. As you’d expect it suggests things are looking a bit shaky in the short term.

But don’t be alarmed. Instead, read Christi’s encouraging reaction piece in More About Advertising.

It offers advertisers advice in the uncertain landscape of Brexit – talking about future-proofing ourselves by future-proofing brands.

CHRISTI SAYS

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

CHRISTI SAYS >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

CHRISTI SAYS