Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

Jamie's been in Campaign, alongside fellow industry leaders, exploring Trump's tariffs - and how brands and agencies can act with focus when the future’s unclear.

The problem Trump has created for business is that nobody knows what’s going to happen next. Uncertainty is a killer, across industries and across the world. It breeds hesitation and caution, which are hardly ideal ingredients for growing brands.

That said, in volatile times, clarity of thought becomes indispensable. Brand strength, fame and reputation matter more than ever. As does the value of strong brand partners that clients can lean on. Agencies can prove their worth by staying calm and helping others to do the same. In a hesitant market, being decisive is the boldest idea of all.

The Tariff Test

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Tariff Test >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Tariff Test