Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

We officially became the Brand Reset Co. this week.

And to mark the moment, we hosted the Power of a Brand Reset event yesterday. 

Firstly, thanks to all our partners, clients, friends, and new friends, that came along. We hope you enjoyed it, and took plenty of insights away with you. 

Secondly, a huge thanks to our expert line up of brand speakers and panelists:

, CEO Glow London & Chair of The Marketing Academy’s Global Alumni Program

, Author of Rebrand Right and Founder of The Brand Strategy Academy

, Founder of Co:definery and Author of Market of One

The Power of a Brand Reset

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Power of a Brand Reset >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Power of a Brand Reset