Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

Why is independent creative agency isobel, called isobel?

a. I.S.O.B.E.L stands for: Inspire, Strategize, Optimize, Build, Elevate, and Lead
b. The agency is named after St Isobel, who was creative, generous and kind
c. Because all of the founders have a daughter called Isobel
d. The agency is named after Isabela island in the Galápagos, the agency’s first ever client

We joined the Marketing Academy last night to raise money for two incredible charities: Cyclists Fighting Cancer and The Marketing Academy Foundation - in a 90s themed quiz special. 

As well as taking part, we even featured as one of the quiz questions. 

So which answer did you go for? Want a hint? It’s not a, b or d.

The Massive Marketing Quiz

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Massive Marketing Quiz >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Massive Marketing Quiz