Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

Once upon a time, brands were inevitable – thanks to big budgets, supermarket shelves, and a handful of media channels. But the game’s changed.

Fragmentation, low trust, and constant disruption mean the rules have been rewritten. So how do you build a brand that actually lasts?

Join us and ROAST in a couple of weeks, for a discussion about 'The Future of Brand Building'.

There'll be wise words from our very own James Appleby and our [ yellow tail ] Casella Family Brands client Kevin Chinn, plus ROAST's Lynsey Rollinson , AllSaints' Jay Safdar, System1 Beth Marchant & Sun Life's Vicky Brunwin.

Wed 16th July, 8.30am-11am
ROAST 1st Floor, 53 Frith St, London W1D 4SN

The Future of Brand Building

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Future of Brand Building >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

The Future of Brand Building