Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

Ben's been in The Drum giving advice on how to nurture creativity. 

"What creatives put into a brief is often what the consumer will feel from it. So, to make the best work that consumers feel great about, your creatives need to feel great, too. 

Take the pressure off. Don't bog them down with any heavy stuff surrounding a brief. 

If you're selling bananas because they're about to go off in two days' time, don't tell your creatives that. 

Instead, let them know everything great about the bananas and help them really believe it. It means the work will feel positive as opposed to desperate. 

The last thing a cynical consumer needs is a whiff of desperation. They'll kill you."

Ben On Nurturing Creativity

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

Ben On Nurturing Creativity >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

Ben On Nurturing Creativity