Becoming the Brand Reset Co. >
30 September 2026
See us in Co-Definery
Jamie joined Robin Bonn on The Immortal Life of Agencies to talk about why we repositioned isobel, the frustrations we were hearing from marketers, and how we turned something we’d already been doing for years into a clearer proposition and product.
They get into differentiation, productisation, value-based pricing, and the small matter of future-proofing a 20-year-old independent agency.
Listen to the full story on Spotify.
![[yellow tail] turns up the volume with "Good on ya" Vinyl](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8b8ttjpz%2Fproduction%2F2c1354e50f73a6e4e4ae9a2a955487b4af34c7f3-3161x1778.jpg%3Fq%3D80%26auto%3Dformat&w=3840&q=75)
