STEVE TALKS EMPATHY >

Steve features in More About Advertising this week, refuting some research that suggests advertising people lack empathy.

He begs to differ, explaining that advertising people need a big empathy radar.

And he goes even further, highlighting some of the different types of empathy.

Then, just for good measure, he decides to systematically pick the study apart.

You’ve got to feel sorry for whoever commissioned the research.

Though, not too sorry.

Have a read here .