Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

Steve features in More About Advertising this week, refuting some research that suggests advertising people lack empathy.

He begs to differ, explaining that advertising people need a big empathy radar.

And he goes even further, highlighting some of the different types of empathy.

Then, just for good measure, he decides to systematically pick the study apart.

You’ve got to feel sorry for whoever commissioned the research.

STEVE TALKS EMPATHY

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

STEVE TALKS EMPATHY >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

STEVE TALKS EMPATHY