Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

We’ve been called upon by The Museum of Military Medicine to reposition their brand and relaunch it in time for their big move to Cardiff.

It’s a brand we’re not just buzzing to get started on, but something we’re incredibly proud to be working with too.

We searched far and wide for the right strategic partner to help us build a world class brand for MMM, and in isobel we found an agency that could help us in every stage of our development, from brand creation and strategy, through to creative and communications.  We very much look forward do working together.

MMM WIN

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

MMM WIN >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

MMM WIN