Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

and enter the password: isobelmojoreport

The brainy bunch of the agency have been busy putting together some research on that little thing we call: Mojo.

Ever noticed how brands can start to fizzle out? Lose momentum? Drop the ball?

When is it exactly that we stop thinking about how we’ll get

, and begin worrying about how to stay put?

Want to know how to get your brand’s Mojo back?

Our report draws on research with 250 marketers and 12 fast-growth companies and distills it into ten lessons for Getting Your Mojo Back.

GETTING YOUR MOJO BACK

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

GETTING YOUR MOJO BACK >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

GETTING YOUR MOJO BACK