Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

Following our recent brand work with ed-tech toy company, 

, Christi Tronetti, our Marketing Director, spoke to City AM on the subject of gender stereotypes in toy advertising.

Joining her in the debate, was senior fellow of the Adam Smith Institute and author of Chasing Rainbows: Economic Myths, Environmental Facts, Tim Worstall.

Christi reflects on the damage advertising can have on expectations growing up as well as referencing the new guidelines from the Advertising Standards Authority.

GENDER IN TOY ADVERTS

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

GENDER IN TOY ADVERTS >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

GENDER IN TOY ADVERTS