Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

The Danish bacon brand Danepak has appointed us to handle its advertising business after a Board decision to take a fresh approach.

Danepak, owned by the food producer Tulip, is the biggest bacon brand in the UK.  We’ve  been appointed to work across all channels, including ATL advertising and social, ahead of a planned re-launch of the brand.

Commenting on the appointment, Rob Iles, Interim Marketing Director at Tulip said:

“Right from the start isobel has demonstrated a way of thinking and working that we find hugely impressive.  They have quickly come up with a campaign idea that we love and believe will be hugely successful.”

It’s a brand with enormous potential for revitalisation, and we can’t wait to get stuck in.

Danepak win

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

Danepak win >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

Danepak win