Harrods

Harrods needed a refresh to appeal more to Londoners, beyond its famed tourist allure.

Our campaign repositioned Harrods as the go-to shopping haven for the city’s trendsetters by centering it around high-profile celebrities.

Each celebrity handpicked their "1 thing" item from Harrods, playing on the idea that you can pretty much buy anything in Harrods... and creating some pretty memorable work in the process.