Harrods

Harrods needed a refresh to appeal more to Londoners, beyond its famed tourist allure.

Our campaign repositioned Harrods as the go-to shopping haven for the city’s trendsetters by centering it around high-profile celebrities.

Each celebrity handpicked their "1 thing" item from Harrods, playing on the idea that you can pretty much buy anything in Harrods... and creating some pretty memorable work in the process.

Winstone

Piper

Hawes

Khan

instore1

instore2

Surprisingly just veg

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Surprisingly just veg

GOSH!

Better get a Travelodge

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Better get a Travelodge

Travelodge

Make Loaf not war

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Make Loaf not war

Loaf

There's tea, then there's good tea

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There's tea, then there's good tea

Clipper

Putting the joy back into driving

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Putting the joy back into driving

JET

Helping savills shake up the property market

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Helping savills shake up the property market

Savills

Famous people powered by nuts

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Famous people powered by nuts

California Almonds

Launching a new kind of online card company

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Launching a new kind of online card company

thortful

Spreading the joy at JET

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Spreading the joy at JET

JET

Bringing families together

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Bringing families together

Tilda

Looking at recruitment through real people's eyes

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Looking at recruitment through real people's eyes

Reed

Reinventing peanut butter

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Reinventing peanut butter

Whole Earth

Causing a stir with BrewDog

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Causing a stir with BrewDog

BrewDog

Bringing the drama to generation netflix

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Bringing the drama to generation netflix

Royal Ascot

Bringing Old Spice to a new generation

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Bringing Old Spice to a new generation

Old Spice

Giving Kelly's a voice that cuts through

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Giving Kelly's a voice that cuts through

Kelly's

Taking on the sea of own-label sameness

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Taking on the sea of own-label sameness

Danepak

Building on a brand idea.

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Building on a brand idea.

JET