Merry Christmas 2025

Our newest work with [yellow tail] brings music and wine together in the easiest, most joyful way - teaming up with Amy Yon on an original track, pressing it onto [yellow tail]’s own limited-edition vinyl, and sharing it everywhere from social to streaming to supermarket shelves. 

It’s already hit 10,000 plays on Spotify (and counting) and even made its way onto BBC Radio 6. 

[yellow tail] turns up the volume with "Good on ya" Vinyl 

Lovely to see our friends at [yellow tail] in Marketing Week, on their ambition to become a cornerstone of the wine category. 

The most successful brands drive fame far beyond the category. Heinz isn’t just known in the context of ketchup. Apple isn’t just synonymous with mobile phones and McDonald’s has reach beyond fast-food.

[yellow tail] and becoming a cornerstone of the wine category

Our Greene King “Something We Can All Agree On” campaign is up and running alongside the rugby World Cup.

As well as the films, the campaign also features outdoor, press, social and digital, with continued rugby banter.

“Beer and pubs bring people together, as do rugby and cricket.  And this always sparks healthy debate.  With their association with both sports, and position in the market as the go-to ‘banker’ cask ale, Greene King IPA is right at the heart of this social mix” —

Jamie Williams, Managing Partner at isobel 

GREENE KING

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

GREENE KING >

More news>

Merry Christmas 2025

[yellow tail] turns up the volume with “Good on ya” Vinyl

[yellow tail] and becoming a cornerstone of the wine category

GREENE KING