JACKPOTJOY //

Sometimes the idea is big enough to get bigger and then bigger again…

 

With a broad positioning of ‘daft fun’, we had pensioners racing mobility scooters at Brands Hatch and a classical ‘play-off’ between a professional cellist and a ‘professional’ squeaky toy player. Quirky, surreal, tongue-in-cheek ads that had the nation chuckling – and a tag line encouraging mad antics.

 

And then we forgot that we’re an ad agency and created and produced a week-long, full on, fully-fledged studio game show – complete with Barbara Windsor as game show host – from which we then cut swathes of content for all channels including ads.

 

Great fun, great content and bang-on brand.

 

All in all, a joy.