KELLY’S OF CORNWALL//

Kelly’s Ice Cream is about as Cornish as it gets. So Cornish, that the TV ad is in Cornish. Never mind if you don’t understand it; everyone understands the universal language of ice cream.

 

And the work works.

 

National headlines made. 1.2 million new households reached. Target market sales up ­ 97%.

 

Watch the case study above, or check out the ad below.