ISOBEL STREET

19 October 2017

WELCOME TO HUGH TREACY AND THE BIRTH OF ISOBEL STREET

 

Yes. It’s official. Hugh has joined us to launch isobel street with an ambition to build the UK’s most creative activation agency.

 

Hugh brings 16 years’ agency leadership across Havas, Arnold & Euro RSCG KLP; a breadth of experience across borders, channels and sectors; a passion for breakthrough creative work; and a determination to put his distinct stamp on Agency World.

 

It’s true, the world really doesn’t need another shopper, promotion, engagement, below-the-line, call it what you will agency.

 

There are plenty of them.

 

What it does need is one that re-sets the bar in formulaic, predictable shopper marketing; mundane sales promotion; bolted-on advertised promotions; safe brand experiences; and disconnected integration.

 

And one that changes the game with insight, creativity and ideas built from a great brand idea.

 

A lot to deliver?

 

Of course it is. But as Hugh says, “What else would jolt me out of bed every morning”.

 

isobel street is now up, running and gunning in New Cavendish street.

 

If you want to see how your money could be better spent, Hugh is your man.

020 7291 0969 or hugh@isobel.com