Werther's Original, Father and Son & Testimonials, 2010

Werther’s Original has just launched a brand new chocolate product in the UK. The new product comes in three different flavours – Dark, Milk and Caramel.

This £5m national launch is supported with a testimonial TV campaign, on air currently until June, followed by the Father and Son brand ad late summer. The testimonials are used to clearly communicate the ‘solid chocolate’ nature of the product – something new and very different for the Werther’s brand. The Father and Son brand creative aims to make the brand more contemporary, while also retaining the core family values it was built on.

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